Trust Me: You’ll Enjoy this Post

Craig Lambert has a worthwhile interview with Situationist friend, Dan Gilbert (author of the best-selling 2007 psychology book Stumbling on Happiness and host of the recent PBS television series This Emotional Life.), in the current issue of Harvard Magazine.   Here are some excerpts.

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In a recent issue of Science, Gilbert and his coauthors—psychology graduate student Matthew Killingsworth, Rebecca Eyre, Ph.D. ’05, and [Situationist Contributor] Timothy Wilson, Aston professor of psychology at the University of Virginia—reported findings on “surrogation”: consulting the experience of another person, a surrogate, in deciding whether something will make you happy. They discovered that the direct experience of another person trumps the conjecturing of our own minds.

The surrogate’s verdict is a useful guide because we are far more similar to each other than we realize. “If you look at other human beings, we seem amazingly varied,” Gilbert explains. “What we forget is that if a Martian came and looked at us, he wouldn’t be able to tell any of us apart.” The same holds for our inner reactions. “One of the ways we’re quite similar is in our hedonic or emotional reactions to events,” he continues. “Yes, it’s true that you may like strawberry ice cream more than chocolate, whereas I prefer chocolate. But that shouldn’t obscure the much bigger point: everybody likes ice cream more than they like gall-bladder surgery. Everybody prefers a weekend in Paris to being hit over the head with a two-by-four.” Economic markets exist for this very reason: to a large degree, people like the same things.

Gilbert volunteers a thought experiment: ask a random person to list all possible human experiences, ranking them from best to worst. Then ask another randomly chosen individual to do the same. Gilbert predicts, “You’d see 99 percent overlap in their arrangements.” That’s why surrogation works. (It isn’t, however, a perfect guide, only better than the alternatives. Surrogation’s a poor strategy in those rare circumstances where human emotional responses vary widely—e.g., to a question like, “What’s your favorite number?”)

In one experiment to test surrogation, the psychologists asked a sample of women to predict how much they would enjoy a “speed date” with a particular man. Some women saw his personal profile and photograph; others learned nothing about him other than how much another woman (a stranger) had enjoyed her speed date with him. The second group predicted their enjoyment far more accurately than the first. Both groups had expected the reverse, and oddly enough, despite the outcome, both groups preferred to have the profile/photograph for their next date.

This suggests that ideas trump reality. But in predicting your likings, even someone else’s direct experience trumps mental hypotheses—which is why surrogation works. But to be helpful, the surrogate’s experience must be recent. “People are very poor at remembering how happy they were,” Gilbert says. “So it’s not very useful to ask, ‘How much did you like something you experienced last year?’ People get most questions about happiness wrong. But there is one question they get right: how happy are you right now?”

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To read the entire article and listen to parts of the interview, click here. For a sample of related Situationist posts, see “Dan Gilbert on Why the Brain Scares Itself,” “Sheena Iyengar on ‘The Multiple Choice Problem,’” “Sheena Iyengar’s Situation and the Situation of Choosing,” “Can’t Get No Satisfaction!: The Law Student’s Job Hunt – Part II,” “Dan Gilbert on the Situation of Our Decisions,”and “Just Choose It! “