The Situationist

Too Many To Care

Posted by Paul Slovic on April 11, 2007

Last month, I provided an excerpt from an op-ed that I published in the March issue of of edition of Foreign Policy. The op-ed, which appears below, is itself adapted from a draft article, “If I Look at the Mass I Will Never Act.” My posting below is the first in a series of posts on The Situationist based on that larger project.

Photography of Mother Theresa (1978) by Eddie Adams available at

“If I look at the mass I will never act. If I look at the one, I will.” This statement uttered by Mother Teresa captures a powerful and deeply unsettling insight into human nature: Most people are caring and will exert great effort to rescue “the one” whose plight comes to their attention. But these same people often become numbly indifferent to the plight of “the one” who is “one of many” in a much greater problem. It’s happening right now in regards to Darfur, where over 200,000 innocent civilians have been killed in the past four years and at least another 2.5 million have been driven from their homes. Why aren’t these horrific statistics sparking us to action? Why do good people ignore mass murder and genocide? The answer may lie in human psychology. Specifically, it is our inability to comprehend numbers and relate them to mass human tragedy that stifles our ability to act. It’s not that we are insensitive to the suffering of our fellow human beings. In fact, the opposite is true. Just look at the extraordinary efforts people expend to rescue someone in distress, such as an injured mountain climber. It’s not that we only care about victims we identify with—those of similar skin color, or those who live near us: Witness the outpouring of aid to victims of the December 2004 tsunami. Yet, despite many brief episodes of generosity and compassion, the catalogue of genocide—the Holocaust, Bosnia, Rwanda, Darfur—continues to grow. The repeated failure to respond to such atrocities raises the question of whether there is a fundamental deficiency in our humanity: a deficiency that—once identified—could be overcome.

The Greida refugee camp, south-east of the Darfur town of Nyala, Sudan. Photograph: Zohra Bensemra/ReutersThe psychological mechanism that may play a role in many, if not all, episodes in which mass murder is neglected involves what’s known as the “dance of affect and reason” in decision-making. Affect is our ability to sense immediately whether something is good or bad. But the problem of numbing arises when these positive and negative feelings combine with reasoned analysis to guide our judgments, decisions, and actions. Psychologists have found that the statistics of mass murder or genocide—no matter how large the numbers—do not convey the true meaning of such atrocities. The numbers fail to trigger the affective emotion or feeling required to motivate action. In other words, we know that genocide in Darfur is real, but we do not “feel” that reality. In fact, not only do we fail to grasp the gravity of the statistics, but the numbers themselves may actually hinder the psychological processes required to prompt action.

Compassion Fatigue - from Susan Moeller BookA recent study I conducted with Deborah Small of the University of Pennsylvania and George Loewenstein of Carnegie Mellon University found that donations to aid a starving 7-year-old child in Africa declined sharply when her image was accompanied by a statistical summary of the millions of needy children like her in other African countries. The numbers appeared to interfere with people’s feelings of compassion toward the young victim.

Other recent research shows similar results. Two Israeli psychologists, Tehila Kogut and Ilana Ritov, asked people to contribute to a costly life-saving treatment. They could offer that contribution to a group of eight sick children, or to an individual child selected from the group. The target amount needed to save the child (or children) was the same in both cases. Contributions to individual group members far outweighed the contributions to the entire group. A follow-up study by Daniel Västfjäll, Ellen Peters, and me found that feelings of compassion and donations of aid were smaller for a pair of victims than for either individual alone. The higher the number of people involved in a crisis, other research indicates, the less likely we are to “feel” for each additional death.

When writer Annie Dillard was struggling to comprehend the mass human tragedies that the world ignores, she asked, “At what number do other individuals blur for me?” In other words, when does “compassion fatigue” set in? Our research suggests that the “blurring” of individuals may begin as early as the number two.

If this is true, it’s no wonder compassion is absent when deaths number in the hundreds ofcompassion-fatigue1.jpg thousands. But there is a difference between merely being aware of this diminishing sensitivity and appreciating its broader implications. This is especially true when you consider how difficult it is to create, let alone sustain, the emotional responses needed to spark action.

In light of our historical and psychological deficiencies, it is time to re-examine this human failure. Because if we are waiting for a tipping point to spur action against genocide, we could be waiting forever.

* * *

Readers interested in more of my thoughts regarding the genocide in Darfur can listen to an archived version of an interview I did on the Brian Lehrer Show on WNYC (01/03/06) or read short articles or editorials, available by clicking here, here, and here.

11 Responses to “Too Many To Care”

  1. […] Right now it is hard to just keep up with my reading of The Situationist; they keep pumping it out at a good rate. I have not even yet read this fabulous looking post. So to back up a bit for now, check out the post called “Too Many to Care”. […]

  2. […] but it is so good, with such high quality posts from such high calibre scholars. Here is another fascinating and sobering post, this time from Paul […]

  3. […] the post Too Many To Care, Paul Slovic begins a series in The Situationist on the psychology of compassion. “If I look […]

  4. […] The psychology of stopping genocide – how ‘never again’ turned into ‘again and again’ Paul Slovic writes a fascinating article for the blog ‘The Situationalist” on phenomenon that people are more likely to act to assist an individual than a group. ““If I look at the mass I will never act. If I look at the one, I will.” This statement uttered by Mother Teresa captures a powerful and deeply unsettling insight into human nature: Most people are caring and will exert great effort to rescue “the one” whose plight comes to their attention. But these same people often become numbly indifferent to the plight of “the one” who is “one of many” in a much greater problem.” Entitled ‘Too Many to Care’, you can read the rest here. […]

  5. […] The size of the challenge has only come to seem greater with time, perhaps leaving us even less willing to look at it closely. The possibility that “race” matters in this country has slipped back into comfortable (for […]

  6. […] Staff on July 18th, 2007 Situationist Contributor Paul Slovic recently contributed a post, “Too Many To Care,” about how the human mind quickly becomes numb to suffering as the number of people […]

  7. […] this year I posted an overview of my recent research demonstrating psychological mechanisms that can lead good, compassionate […]

  8. […] Too Many To Care (by Paul Slovic) […]

  9. […] Too Many To Care […]

  10. […]  The Critical Link Between Tangibility and Generosity, Too Many to Care, Why Donors Don’t Give, Compassion Fade: Affect and Charity Are Greatest for a Single Child […]

  11. […] Slovic summarises the outcome: […]

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