The Situationist

Posts Tagged ‘risk perception’

Cultural Cognition as a Conception of the Cultural Theory of Risk

Posted by The Situationist Staff on December 18, 2009

Situationist Contributor Dan Kahan posted his recent paper, “Cultural Cognition as a Conception of the Cultural Theory of Risk,” on SSRN.  Here’s the abstract.

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Cultural cognition refers to the tendency of individuals to form beliefs about societal dangers that reflect and reinforce their commitments to particular visions of the ideal society. Cultural cognition is one of a variety of approaches designed to empirically test the cultural theory of risk associated with Mary Douglas and Aaron Wildavsky. This commentary discusses the distinctive features of cultural cognition as a conception of cultural theory, including its cultural worldview measures; its emphasis on social psychological mechanisms that connect individuals’ risk perceptions to their cultural outlooks; and its practical goal of enabling self-conscious management of popular risk perceptions in the interest of promoting scientifically sound public policies that are congenial to persons of diverse outlooks.

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You can download a copy of the paper here.  To review a sample or related Situationist posts, see “Construing ‘Acquaintance Rape’,” The Cultural Situation of the HPV Vaccine – Abstract,” “Culture and Identity-Protective Cognition – Abstract,” “The Second National Risk and Culture Study – Abstract,” and “Whose Eyes are You Going to Believe?.”


Posted in Abstracts, Cultural Cognition, Situationist Contributors | Tagged: , , | 2 Comments »

Culture and Identity-Protective Cognition – Abstract

Posted by The Situationist Staff on May 16, 2008

Image by misterbisson - Flickr

Situationist contributor Dan Kahan, Donald Braman, John Gastil, Situationist contributor Paul Slovic, and C.K. Mertz, posted their fascinating paper, “Culture and Identity-Protective Cognition: Explaining the White Male Effect in Risk Perception” (forthcoming 4 Journal of Empirical Legal Studies, 465-505, November 2007) on SSRN.

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Why do white men fear various risks less than women and minorities? Known as the white male effect, this pattern is well documented but poorly understood. This paper proposes a new explanation: identity-protective cognition. Putting work on the cultural theory of risk together with work on motivated cognition in social psychology suggests that individuals selectively credit and dismiss asserted dangers in a manner supportive of their preferred form of social organization. This dynamic, it is hypothesized, drives the white male effect, which reflects the risk skepticism that hierarchical and individualistic white males display when activities integral to their cultural identities are challenged as harmful. The article presents the results of an 1,800-person study that confirmed that cultural worldviews interact with the impact of gender and race on risk perception in patterns that suggest cultural-identity-protective cognition. It also discusses the implication of these findings for risk regulation and communication.

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The Second National Risk and Culture Study – Abstract

Posted by The Situationist Staff on May 4, 2008

Global Warming Image from by Buou - Flickr

Situationist contributor Dan Kahan, Donald Braman, Situationist contributor Paul Slovic, John Gastil, and Geoffrey Cohen posted their paper, “The Second National Risk and Culture Study: Making Sense of – and Making Progress In – The American Culture War of Fact” on SSRN. We’ve pasted the abstract below.

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Cultural Cognition refers to the disposition to conform one’s beliefs about societal risks to one’s preferences for how society should be organized. Based on surveys and experiments involving some 5,000 Americans, the Second National Risk and Culture Study presents empirical evidence of the effect of this dynamic in generating conflict about global warming, school shootings, domestic terrorism, nanotechnology, and the mandatory vaccination of school-age girls against HPV, among other issues. The Study also presents evidence of risk-communication strategies that counteract cultural cognition. Because nuclear power affirms rather than threatens the identity of persons who hold individualist values, for example, proposing it as a solution to global warming makes persons who hold such values more willing to consider evidence that climate change is a serious risk. Because people tend to impute credibility to people who share their values, persons who hold hierarchical and egalitarian values are less likely to polarize when they observe people who hold their values advocating unexpected positions on the vaccination of young girls against HPV. Such techniques can help society to create a deliberative climate in which citizens converge on policies that are both instrumentally sound and expressively congenial to persons of diverse values.

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For related posts, click on the “Cultural Cognition” category in the right margin.

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