Not Your Granparents’ Prejudice
Posted by The Situationist Staff on April 26, 2013
From NPR’s Code Switch (by Shankar Vedantam) a story about Situationist Contributor Mahzarin Banaji and Situationist friend Tony Greenwald.
Harvard psychologist Mahzarin Banaji was once approached by a reporter for an interview. When Banaji heard the name of the magazine the reporter was writing for, she declined the interview: She didn’t think much of the magazine and believed it portrayed research in psychology inaccurately.
But then the reporter said something that made her reconsider, Banaji recalled: “She said, ‘You know, I used to be a student at Yale when you were there, and even though I didn’t take a course with you, I do remember hearing about your work.’ “
The next words out of Banaji’s mouth: “OK, come on over; I’ll talk to you.”
After she changed her mind, got to thinking. Why had she changed her mind? She still didn’t think much of the magazine in which the article would appear. The answer: The reporter had found a way to make a personal connection.
For most people, this would have been so obvious and self-explanatory it would have required no further thought. Of course, we might think. Of course we’d help someone with whom we have a personal connection.
For Banaji, however, it was the start of a psychological exploration into the nature and consequences of favoritism — why we give some people the kind of extra-special treatment we don’t give others.
In a new book, , Banaji and her co-author, Anthony Greenwald, a social psychologist at the University of Washington, turn the conventional way people think about prejudice on its head. Traditionally, Banaji says, psychologists in her field have looked for overt “acts of commission — what do I do? Do I go across town to burn down the church of somebody who’s not from my denomination? That, I can recognize as prejudice.”
Yet, far from springing from animosity and hatred, Banaji and Greenwald argue, prejudice may often stem from unintentional biases.
Take Banaji’s own behavior toward the reporter with a Yale connection. She would not have changed her mind for another reporter without the personal connection. In that sense, her decision was a form of prejudice, even though it didn’t feel that way.
Now, most people might argue such favoritism is harmless, but Banaji and Greenwald think it might actually explain a lot about the modern United States, where vanishingly few people say they hold explicit prejudice toward others but wide disparities remain along class, and gender lines.
Anthony Greenwald is a social psychologist and a professor at the University of Washington.
The two psychologists have revolutionized the scientific study of prejudice in recent decades, and their — which measures the speed of people’s hidden associations — has been applied to the practice of , law and other fields. Few would doubt its impact, including . (I’ve written about and Greenwald’s work before, in this and in my 2010 book, .)
“I think that kind of act of helping towards people with whom we have some shared group identity is really the modern way in which discrimination likely happens,” Banaji says.
In many ways, the psychologists’ work mirrors the conclusion of another recent book: In , sociologist asks how it is that few people report feeling racial prejudice, while the United States still has enormous disparities. Discrimination today is less about treating people from other groups badly, DiTomaso writes, and more about giving preferential treatment to people who are part of our “in-groups.”
The insidious thing about favoritism is that it doesn’t feel icky in any way, Banaji says. We feel like a great friend when we give a buddy a foot in the door to a job interview at our workplace. We feel like good parents when we arrange a class trip for our daughter’s class to our place of work. We feel like generous people when we give our neighbors extra tickets to a sports game or a show.
In each case, however, Banaji, Greenwald and DiTomaso might argue, we strengthen existing patterns of advantage and disadvantage because our friends, neighbors and children’s classmates are overwhelmingly likely to share our own racial, religious and socioeconomic backgrounds. When we help someone from one of these in-groups, we don’t stop to ask: Whom are we not helping?
Banaji tells a story in the book about a friend, , now a professor at Northeastern University. . . .
Read or listen to the rest of the story here.
Related Situationist posts:
- Blind Spot
- Mahzarin Banaji on The Cycle
- Situationist Contributor Mahzarin Banaji Speaks at HLS
- Mahzarin Banaji on B.F. Skinner
- Mahzarin Banaji at Harvard Law School
- Mahzarin Banaji’s Situation
- The Situation of a Situationist – Mahzarin Banaji
- Banaji & Greenwald on Edge – Part V
To review all of the previous Situationist posts discussing implicit associations click on the “Implicit Associations” category in the right margin, or, for a list of such posts, click here.
Learn more about the book, Blind Spot, here.
This entry was posted on April 26, 2013 at 10:04 pm and is filed under Book, Implicit Associations, Life, Marketing, Situationist Contributors, Social Psychology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.