The Situationist

The Marketing Situation of Doritos (FTC Complaint)

Posted by The Situationist Staff on October 19, 2011

NPLAN filed a complaint today with the FTC today alleging that Frito-Lay has engaged in deceptive marketing to teens by disguising Doritos ads as entertainment; by collecting and using kids’ personal information in violation of its own privacy policy and without adequate disclosure about the extent and purpose of the data collection; and by engaging in viral marketing in violation of the FTC’s endorsement guidelines. Learn more about the complaint here.

These videos, which detail the advertising strategies and goals, speak for themselves.

Related Situationist posts:

For more on the situation of eating, see Situationist contributors Adam Benforado, Jon Hanson, and David Yosfion’s law review article Broken Scales: Obesity and Justice in AmericaFor a listing of numerous Situaitonist posts on the situational sources of obesity, click here.

2 Responses to “The Marketing Situation of Doritos (FTC Complaint)”

  1. […] The Marketing Situation of Doritos (FTC Complaint) […]

  2. Daer almodova said

    Dear Doritos inc.

    In regards to your new brad of snacks called dinamita, I have been a loyal customer of your brand for over 20 years , in love with such flavors as cool ranch , nacho chesses among other deliciousness and I also admire your originality and the time and effort put in the awesome commercials but was shocked to see this brand “dinamita” on the shelf that is made and marketed like a brand “Takis” a corn snack in the shape of a taco that made me question your originality have y’all ran out of ideas ? Your snack have been a big part of my super bowl parties, cookouts my wedding and also my sisters sweet 16 I have come to a conclusion that as long as “Dinamita” Doritos are on the shelf I will no longer be a customer …

    Sencerly but frustrated

    Daer Almodova

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