The Situationist

Archive for April 12th, 2011

Cut the “Natural-Cut”

Posted by Adam Benforado on April 12, 2011

Wendy’s has a new product: french fries. 

Okay, sure, technically fries have been around a while . . . but, according to Wendy’s, not like this.  Meet “Natural-Cut French Fries”:

Let’s face it—everybody’s got fries. Wendy’s has got something special. Naturally-cut from whole Russet potatoes, cooked skin-on, and served hot and crispy with a sprinkle of sea salt for a taste as real as it gets.

Wow!  Finally, healthy, all-natural French fries!

Sound too good to be true?

It is.

A large serving of the new product packs in 25 grams of fat, 630 mg of sodium, and 520 calories.

But wait, you said they came from whole Russet potatoes . . . you said that they had their skins on . . . you told me they were naturally-cut . . . you said sea salt!

These sounded “good” for me.  Or at least healthier than the McDonald’s alternative.  But are they?

Nope.  A large fries at McDonald’s has 25 grams of fat and 500 calories.  Moreover, that “sprinkle” of sea salt at Wendy’s dwarfs McDonald’s 350 mg of sodium.

And so begins yet another food scam from our friends in the fast food industry: creating a profitable perception in consumers that they know to be both inaccurate and potentially harmful to health.

I dream that one day there will be regulators with the resources, authority, and backbone to crack down on exactly this type of corporate behavior, but I fear that that day is a long way off.

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