Psychology and Marketing, Volume 28, Issue 3 (March 2011)
Research Articles
The role of touch in marketing: An introduction to the special issue, Cathrine V. Jansson-Boyd: Guest Editor
Autotelic need for touch, haptics, and persuasion: The role of involvement, Joann Peck, Jennifer Wiggins Johnson
The impact of 3d virtual haptics in marketing, Seung-A Annie Jin
To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product perception? Nigel Marlow, Cathrine V. Jansson-Boyd
Multisensory design: Reaching out to touch the consumer, Charles Spence, Alberto Gallace
