Sheena Iyengar on the Situation of Choosing

From Ted Talks: “[Situationist friend] Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.”

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For a sample of related Situationist posts, see “Sheena Iyengar on the Situation of Choice,” “Sheena Iyengar’s Situation and the Situation of Choosing,” “Sheena Iyengar on ‘The Multiple Choice Problem,’” “Can’t Get No Satisfaction!: The Law Student’s Job Hunt – Part II,” “Dan Gilbert on the Situation of Our Decisions,”and “Just Choose It! “  To review all of the Situationist posts that discuss the problem with, or illusion of, choices, click here.