Posted by The Situationist Staff on September 8, 2009
Situationist Contributor John Bargh, with his co-authors Jennifer Harris and Kelly Brownell, recently published an interesting article, “Priming Effects of Television Food Advertising on Eating Behavior” (28 Health Psychology 404 (2009)) on the subconscious behavioral consequences of food advertising. Here’s the abstract.
* * *
Objective: Health advocates have focused on the prevalence of advertising for calorie-dense low-nutrient foods as a significant contributor to the obesity epidemic. This research tests the hypothesis that exposure to food advertising during TV viewing may also contribute to obesity by triggering automatic snacking of available food. Design: In Experiments 1a and 1b, elementary-school-age children watched a cartoon that contained either food advertising or advertising for other products and received a snack while watching. In Experiment 2, adults watched a TV program that included food advertising that promoted snacking and/or fun product benefits, food advertising that promoted nutrition benefits, or no food advertising. The adults then tasted and evaluated a range of healthy to unhealthy snack foods in an apparently separate experiment. Main Outcome Measures: Amount of snack foods consumed during and after advertising exposure. Results: Children consumed 45% more when exposed to food advertising. Adults consumed more of both healthy and unhealthy snack foods following exposure to snack food advertising compared to the other conditions. In both experiments, food advertising increased consumption of products not in the presented advertisements, and these effects were not related to reported hunger or other conscious influences. Conclusion: These experiments demonstrate the power of food advertising to prime automatic eating behaviors and thus influence far more than brand preference alone.
* * *
You can download a pdf of the article here.
For a collection of related Situationist posts, see “The Benefit of Knowing Your Eating Sins,” “The Situation of Body Image,” “Big Calories Come in Small Packages,” “The Situation of Eating – Part II,” “The Situation of Eating,” “The Situation of the Dreaded ‘Freshman 15′,” “Our Situation Is What We Eat,” “Social Networks,” “Common Cause: Combating the Epidemics of Obesity and Evil,” “The Situation of Fatness = Our ‘Obesogenic’ Society,” “Innovative Policy: Zoning for Health,” “Situational Obesity, or, Friends Don’t Let Friends Eat and Veg,” “McDonalds tastes better than McDonalds, if it’s packaged right,” “The Science of Addiction, The Myth of Choice,” “The Situation of our Food – Part I,” “The Situation of Our Food – Part II,” “The Situation of Our Food – Part III,” and “The Situation of our Food – Part IV.”
The situation of obesity is explored at length by Situationist Contributors, Adam Benforado, Jon Hanson, and David Yosifon, who devoted a sizeable article to the mistaken but dominant dispositionist attributions made regarding obesity and the actual situational sources of the epidemic. To access their article, entitled “Broken Scales: Obesity and Justice in America,” click here.
Posted in Abstracts, Choice Myth, Food and Drug Law, Life, Marketing, Situationist Contributors | Tagged: automaticity, Marketing, Obesity, unconscious | 1 Comment »
Posted by The Situationist Staff on September 4, 2009
If you haven’t already (or even if you have), we invite you to take, the “Policy IAT.” We urge individuals of all political and ideological orientations to participate in the on-line test designed to examine whether and to what extent people have implicit preferences for certain types of policy options. Please encourage your friends (and, to those of you who are bloggers, your readers) to participate as well.
To learn more or to take the Policy IAT (a roughly 15-minute task), click here.
Posted in Ideology, Implicit Associations, Public Policy | Tagged: Ideology, Implicit Association Test, Policy IAT | 1 Comment »
Posted by The Situationist Staff on September 2, 2009
Tor Thorsen of GameSpot has an interesting piece on surprising new findings from the Centers for Disease Control on video game players, who tend to be older than you might expect, and also more depressed. Below is an excerpt.
* * *
Often, games are dismissed as a youthful pastime. However, a new study by the Centers for Disease Control and Prevention has found that the average US gamer doesn’t even fall into the 18-34-year-old demographic advertisers and MTV programmers so highly prize. According to the study, published in the American Journal of Preventive Medicine and provided to MSNBC, the average adult American gamer is 35, the age when the ostensibly retirement-age organization AARP starts sending out invitation letters.
* * *
It gets worse. The study, which was conducted in conjunction with Emory University and Andrews University, also found the majority of adult gamers had “a greater number of poor mental health days” compared to non-gamers. They also were more often overweight and antisocial than teetotalers of computer entertainment, according to researchers.
“Video game players also reported lower extraversion, consistent with research on adolescents that linked video game playing to a sedentary lifestyle and overweight status, and to mental-health concerns,” the study authors wrote. Female gamers were particularly likely to be hit by depression and “lower health status.” It also found that women are more like to use games as a “digital self-medication.” Male players spent “more time using the Internet and rely more on Internet-community social support.”
* * *
To read the rest, click here. For related posts, see Are Video Games Addictive?, “Resident Evil 5 and Racism in Video Games,” “Encourage Your Daughters To Play Violent Video Games?,” “The Situation of First-Person Shooters,” “Suing the Suer: Video Game Company Sues Jack Thompson,” and Michael McCann’s “The Intersection between Tort Law and Social Psychology in Video Games.”
Posted in Entertainment, Life | 2 Comments »