Situationist contributor Grainne Fitzsimons conducted a fascinating study in collaboration with Gavan Fitzsimons and Tanya Chartrand on the effects of popular company logos on human behavior. In the following video Gavan and Tanya describe the study.
In his latest book “Buy*ology,” author Martin Lindstrom presents the results of a three-year neuromarketing study where consumers’ brains were analyzed during exposure to a variety of brand images. Among his conclusions: product placement does not work.
In regard to your suggestions that “perhaps marketers should look at product placement instead of television advertising,” do you have any studies that show this may be effective or that contradict the findings of Lindstrom and his team?