Situational Branding Effects
Posted by The Situationist Staff on July 14, 2009
Situationist contributor Grainne Fitzsimons conducted a fascinating study in collaboration with Gavan Fitzsimons and Tanya Chartrand on the effects of popular company logos on human behavior. In the following video Gavan and Tanya describe the study.
* * *
* * *
To read some related Situationist posts, see “The Unseen Behavioral Influence of Company Logos,” “The Situation of Repackaging,” and “The Big Game: What Corporations Are Learning About the Human Brain.” To read other Situationist posts on marketing, click here; for those on priming, click here.
This entry was posted on July 14, 2009 at 12:01 am and is filed under Choice Myth, Deep Capture, Entertainment, Implicit Associations, Marketing, Situationist Contributors, Social Psychology, Video. Tagged: branding, logos, Marketing, priming, subliminal. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.