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Situational Branding Effects

Posted on July 14, 2009

Situationist contributor Grainne Fitzsimons conducted a fascinating study in collaboration with Gavan Fitzsimons and Tanya Chartrand on the effects of popular company logos on human behavior.  In the following video Gavan and Tanya describe the study. * * * * * * To read some related Situationist posts, see “The Unseen Behavioral Influence of Company Logos,” […]

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Posted in Choice Myth, Deep Capture, Entertainment, Implicit Associations, Marketing, Situationist Contributors, Social Psychology, Video | 2 Comments »