Situationist contributor Grainne Fitzsimons conducted a fascinating study in collaboration with Gavan Fitzsimons and Tanya Chartrand on the effects of popular company logos on human behavior. In the following video Gavan and Tanya describe the study.
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To read some related Situationist posts, see “The Unseen Behavioral Influence of Company Logos,” “The Situation of Repackaging,” and “The Big Game: What Corporations Are Learning About the Human Brain.” To read other Situationist posts on marketing, click here; for those on priming, click here.