Randy Dotinga, writing for the North County Times, quotes Situationist Contributor Peter Ditto on the bias of our media choices.
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If you’re a conservative, you’re more likely to listen to Rush Limbaugh than turn to National Public Radio. And if you’re liberal, you’re probably don’t spend your time tuned to Roger Hedgecock, Sean Hannity and Rick Roberts.
Pretty obvious, right? Yes, but now researchers have gone and confirmed what we think we know: People like to hear opinions that back up what they already think. In a study published this week in a journal called Psychological Bulletin, researchers say we do indeed turn to sources of information that confirm our biases, especially when it comes to things like politics and religion.
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Peter Ditto, a professor of psychology at UC Irvine, said there’s a bit more to it. We listen to, say, a conservative host because we believe he —- or in rare cases, she —- looks at the world through the correct prism.
“Republicans turn to Fox News not because they think it will confirm their beliefs, but because they believe they are the unbiased keepers of the truth —- and that MSNBC and CNN are biased toward the left,” Ditto said. “Liberals do exactly the opposite.”
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Read the entire article, including comments on social scientists’ tendency to find bias in conservatives, here. For related Situationist The Maverickiness Paradox,” “Deep Capture – Part VII,” “The Situation of Biased Perceptions,” and posts, see ““I’m Objective, You’re Biased.”