The Situationist

The Situation of Decision Making

Posted by The Situationist Staff on November 6, 2008

Jonah Lehrer had a nice article, “The Next Decider,” in the Boston Globe in early October.  Here are some excerpts.

* * *

For the last eight years, America has had a president with an audacious approach to making decisions. “I’m a gut player. I rely on my instincts,” President Bush has said repeatedly. It doesn’t matter if he’s making a decision about invading Iraq, the intentions of a foreign leader, or pushing ahead with Social Security reform: Bush believes in the power of his intuition.

Critics have lampooned this aspect of the Bush presidency. Comedian Stephen Colbert regularly mocks the approach with his invocations of “truthiness,” or facts that are only true according to the gut instinct of the president; Washington Post journalist Bob Woodward writes in his most recent book that “Bush’s instincts are almost his second religion.” While Bush’s supporters see him as unwavering and resolute, these critics describe a president who is reckless and impulsive, willing to ignore any information that contradicts what he’s feeling.

The irony is that the eight years of the Bush administration have coincided with a growing body of scientific research demonstrating the power of human instincts, at least in certain circumstances. In fact, some studies suggest that when confronted with a complex decision – and the decisions of the president are as complex as it gets – people often do best when they rely on their gut feelings, just as Bush does.

However, it has also become clear that listening to your instincts is just a part of making good decisions. The crucial skill, scientists are now saying, is the ability to think about your own thinking, or metacognition, as it is known. Unless people vigilantly reflect on how they are making an important decision, they won’t be able to properly use their instincts, or know when their gut should be ignored. Indeed, according to this emerging new vision of decision-making, the best predictor of good judgment isn’t intuition or experience or intelligence. Rather, it’s the willingness to engage in introspection, to cultivate what Philip Tetlock, a psychologist at the University of California, Berkeley, calls “the art of self-overhearing.”

* * *

The emerging consensus among scientists, however, is that both approaches [going with the gut and the more cerebral style] are inherently flawed. While our instincts and emotions can be astonishingly prescient, they can also lead us to disaster. And a more deliberative style brings its own set of problems, such as losing sight of the most relevant information and even a debilitating indecisiveness.

* * *

One of the first insights into the importance of gut instinct in decision-making came from Antonio Damasio, a neuroscientist at the University of Southern California. In the early 1990s, Damasio began publishing a series of landmark papers describing the symptoms of patients who, after a brain injury, were unable to perceive or experience emotion. At the time, most scientists assumed that such a deficit would lead to more rational decisions, since the patients were free of their irrational instincts.

Damasio found the opposite: these dispassionate patients made consistently bad decisions. Some made terrible investments and ended up bankrupt; others started drinking heavily and getting into fights; most just spent hours deliberating over irrelevant details, such as where to eat lunch. According to Damasio, when people are cut off from their emotions even the most banal decisions become all but impossible.

Subsequent research, much of it taking place in the last few years, has helped explain why emotions are such an essential part of the decision-making process. Ap Dijksterhuis, a psychologist at Radboud University in the Netherlands, has demonstrated that when people are given choices with many variables – he often makes people choose between different cars and apartments – they tend to make the best decision when relying on their unconscious, which generates our inarticulate instincts. In contrast, people who consciously deliberate over which car to buy tend to fixate on extraneous facts, leading them to bad choices.

According to Dijksterhuis, the moral of this research is that people making complex decisions should analyze their options, but then stop: “go on holiday while your unconscious digests the problem,” he writes. “Whatever your intuition then tells you is almost certainly going to be the best choice.”

While this research has led to a new appreciation for the powers of the unconscious – it’s no longer seen as a fraught, Freudian underworld – this brain system isn’t perfect. . . .

Scientists are only beginning to figure out the kind of situations that are best suited for each mode of decision-making. There’s some preliminary evidence, however, that simple problems – those involving a limited number of variables – are best suited for deliberate thought, so that people don’t make any obvious mistakes. In contrast, complex problems seem to benefit from the processing powers of the unconscious, as long as people first take the time to carefully, deliberately assimilate all the relevant facts.

Given the distinct talents of these different types of thought – the brain is like a Swiss army knife, stuffed full of tools – scientists argue that it’s imperative for powerful decision-makers to constantly reflect on their own thought process. The best decisions occur when people take the time to study their decision-making process, and not just the decision itself. In other words, don’t simply focus on the alternatives – reflect on how those alternatives are being considered. The end result is decisions that are more likely to be made in the right frame of mind.

One of the best ways for a president to maintain control of the decision-making process is to surround himself with advisers willing to criticize his decisions. “Psychologists spend a lot of time focusing on individual abilities,” says Jonathan Haidt, a social psychologist at the University of Virginia. “But what’s even more important is the type of environment that’s set up around a president. A leader who encourages a diversity of viewpoints” – and Haidt argues that presidents should fill the cabinet with advisers from both parties – “is going to make much more effective decisions.”

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To read the entire article, click here.

7 Responses to “The Situation of Decision Making”

  1. Finks said

    Спасибо. Прочитал с интересом. Блог в избранное занес=)

  2. Balmiko said

    ϻСлушай, а я вижу у тебя спамеров нет совсем. Совсем одолели они меня : Как ты [с ними борешься? Может посоветуешь чего?

  3. Balmiko said

    ϻСлушай, а я вижу у тебя спамеров нет совсем. Совсем одолели они меня : Как ты [с ними борешься? Не подскажешь чего?

  4. […] To read an abstract of the study, which has been published in the International Journal of Press/Politics, click here. For related posts, see Phil Zimbardo on the Colbert Report and The Situation of Deciesion Making. […]

  5. Rust said

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  6. Photoshop said

    С праздничками всех, между прочим!

  7. Природа сказала женщине: будь прекрасной, если можешь, мудрой, если хочешь, но благоразумной ты должна быть непременно. Пьер Огюстен Бомарше

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