The Situationist

Posts Tagged ‘mass consumption’

The Century of Dispositionism – Part III

Posted by The Situationist Staff on March 2, 2010

From BBC Website :

Adam Curtis’ acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty.

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To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?

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The Freud dynasty is at the heart of this compelling social history. Sigmund Freud, founder of psychoanalysis; Edward Bernays, who invented public relations; Anna Freud, Sigmund’s devoted daughter; and present-day PR guru and Sigmund’s great grandson, Matthew Freud.

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Sigmund Freud’s work into the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society’s belief that the pursuit of satisfaction and happiness is man’s ultimate goal.

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The videos from Episode Three, “There is a Policeman Inside All Our Heads: He Must Be Destroyed,” are below. Here is the BBC‘s overview:

In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas in America. They were inspired by the ideas of Wilhelm Reich, a pupil of Freud’s, who had turned against him and was hated by the Freud family. He believed that the inner self did not need to be repressed and controlled. It should be encouraged to express itself.
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Out of this came a political movement that sought to create new beings free of the psychological conformity that had been implanted in people’s minds by business and politics.
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This programme shows how this rapidly developed in America through self-help movements like Werber Erhard’s Erhard Seminar Training – into the irresistible rise of the expressive self: the Me Generation.
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But the American corporations soon realised that this new self was not a threat but their greatest opportunity. It was in their interest to encourage people to feel they were unique individuals and then sell them ways to express that individuality. To do this they turned to techniques developed by Freudian psychoanalysts to read the inner desires of the new self.

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Part I of this series is here.  Part II is here.

For a sample of related Situationist posts, see “Hey Dove! Talk to YOUR parent!,” “Deep Capture – Part IX,” “McDonalds tastes better than McDonalds, if it’s packaged right,” “Industry-Funded Research,” “Captured Science.”

Posted in Choice Myth, Deep Capture, Marketing, Public Relations, Video | Tagged: , , , | Leave a Comment »

The Century of Dipositionism – Part II

Posted by The Situationist Staff on February 18, 2010

From BBC Website :

Adam Curtis’ acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty.

* * *

To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?

* * *

The Freud dynasty is at the heart of this compelling social history. Sigmund Freud, founder of psychoanalysis; Edward Bernays, who invented public relations; Anna Freud, Sigmund’s devoted daughter; and present-day PR guru and Sigmund’s great grandson, Matthew Freud.

* * *

Sigmund Freud’s work into the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society’s belief that the pursuit of satisfaction and happiness is man’s ultimate goal.

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The videos from Episode Two, “The Engineering of Consent,” are below. Here is the BBC‘s overview:

The programme explores how those in power in post-war America used Freud’s ideas about the unconscious mind to try and control the masses.

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Politicians and planners came to believe Freud’s underlying premise – that deep within all human beings were dangerous and irrational desires and fears. They were convinced that it was the unleashing of these instincts that had led to the barbarism of Nazi Germany. To stop it ever happening again they set out to find ways to control this hidden enemy within the human mind.

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Sigmund Freud’s daughter, Anna, and his nephew, Edward Bernays, provided the centrepiece philosophy. The US government, big business, and the CIA used their ideas to develop techniques to manage and control the minds of the American people. But this was not a cynical exercise in manipulation. Those in power believed that the only way to make democracy work and create a stable society was to repress the savage barbarism that lurked just under the surface of normal American life.

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It was the start of the all-consuming self which has come to dominate today’s world.

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Part I of this series is here.

For a sample of related Situationist posts, see “Hey Dove! Talk to YOUR parent!,” “Deep Capture – Part IX,” “McDonalds tastes better than McDonalds, if it’s packaged right,” “Industry-Funded Research,” “Captured Science.”

Posted in Choice Myth, Deep Capture, Ideology, Public Policy, Public Relations, Video | Tagged: , , , , , | 2 Comments »

 
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