The Situationist

Archive for the ‘Emotions’ Category

Pride and Prejudice

Posted by The Situationist Staff on April 14, 2012

From University of British Columbia Press office:

A new University of British Columbia study finds that the way individuals experience the universal emotion of pride directly impacts how racist and homophobic their attitudes toward other people are.

The study, published in the April issue of Personality and Social Psychology Bulletin, offers new inroads in the fight against harmful prejudices such as racism and homophobia, and sheds important new light on human psychology.

“These studies show that how we feel about ourselves directly influences how we feel about people who are different from us,” says Claire Ashton-James, who led the study as a postdoctoral researcher in UBC’s Dept. of Psychology. “It suggests that harmful prejudices may be more flexible than previously thought, and that hubristic pride can exacerbate prejudice, while a more self-confident, authentic pride may help to reduce racism and homophobia.”

The findings build on research by UBC Psychology Prof. Jessica Tracy, a co-author of the study, who has previously shown that pride falls into two categories: “authentic pride,” which arises from hard work and achievement, and the more arrogant “hubristic pride,” which results through status attained by less authentic means such as power, domination, money or nepotism.

In this new study, Tracy and Ashton-James, a new professor at VU University Amsterdam, found that “authentic pride” creates a self-confidence that boosts empathy for others, which in turn reduces prejudices towards stigmatized groups. In contrast, the feelings of arrogance and superiority that result from “hubristic pride” reduce empathy, thereby exacerbating people’s prejudices against stigmatized groups.

The researchers found a direct link between pride and prejudice in both participants induced into “authentic” or “hubristic” pride states, and those with predispositions towards particular forms of pride. For example, those prone to “hubristic pride” exhibited greater levels of racism, while those prone to “authentic pride” harbored less racism.

With pride as a central emotion for people with power or high social status, the findings may offer important insights into the attitudes of political and economic leaders. “The kind of pride a leader tends to feel may partly determine whether he or she supports minority-group members or disregards them,” says Tracy, a Michael Smith Foundation for Health Research Scholar.

The study involved 1,400 participants in Canada and the United States.

To view the full study, Pride and Prejudice: Feelings about the self influence feelings about others, here.

A sample of related Situationist posts:

Image from Flickr.

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Frans De Waal on Morality

Posted by The Situationist Staff on April 12, 2012

Empathy, cooperation, fairness and reciprocity — caring about the well-being of others seems like a very human trait. But Frans de Waal shares some surprising videos of behavioral tests, on primates and other mammals, that show how many of these moral traits all of us share.

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Homophobia = Self-phobia?

Posted by The Situationist Staff on April 8, 2012

From University of Rochester:

Homophobia is more pronounced in individuals with an unacknowledged attraction to the same sex and who grew up with authoritarian parents who forbade such desires, a series of psychology studies demonstrates.

The study is the first to document the role that both parenting and sexual orientation play in the formation of intense and visceral fear of homosexuals, including self-reported homophobic attitudes, discriminatory bias, implicit hostility towards gays, and endorsement of anti-gay policies. Conducted by a team from the University of Rochester, the University of Essex, England, and the University of California in Santa Barbara, the research will be published the April issue of the Journal of Personality and Social Psychology.

“Individuals who identify as straight but in psychological tests show a strong attraction to the same sex may be threatened by gays and lesbians because homosexuals remind them of similar tendencies within themselves,” explains Netta Weinstein, a lecturer at the University of Essex and the study’s lead author.

“In many cases these are people who are at war with themselves and they are turning this internal conflict outward,” adds co-author Richard Ryan, professor of psychology at the University of Rochester who helped direct the research.

The paper includes four separate experiments, conducted in the United States and Germany, with each study involving an average of 160 college students. The findings provide new empirical evidence to support the psychoanalytic theory that the fear, anxiety, and aversion that some seemingly heterosexual people hold toward gays and lesbians can grow out of their own repressed same-sex desires, Ryan says. The results also support the more modern self-determination theory, developed by Ryan and Edward Deci at the University of Rochester, which links controlling parenting to poorer self-acceptance and difficulty valuing oneself unconditionally.

The findings may help to explain the personal dynamics behind some bullying and hate crimes directed at gays and lesbians, the authors argue. Media coverage of gay-related hate crimes suggests that attackers often perceive some level of threat from homosexuals. People in denial about their sexual orientation may lash out because gay targets threaten and bring this internal conflict to the forefront, the authors write.

The research also sheds light on high profile cases in which anti-gay public figures are caught engaging in same-sex sexual acts. The authors write that this dynamic of inner conflict may be reflected in such examples as Ted Haggard, the evangelical preacher who opposed gay marriage but was exposed in a gay sex scandal in 2006, and Glenn Murphy, Jr., former chairman of the Young Republican National Federation and vocal opponent of gay marriage, who was accused of sexually assaulting a 22-year-old man in 2007.

“We laugh at or make fun of such blatant hypocrisy, but in a real way, these people may often themselves be victims of repression and experience exaggerated feelings of threat,” says Ryan. “Homophobia is not a laughing matter. It can sometimes have tragic consequences,” Ryan says, pointing to cases such as the 1998 murder of Matthew Shepard or the 2011 shooting of Larry King.

To explore participants’ explicit and implicit sexual attraction, the researchers measured the discrepancies between what people say about their sexual orientation and how they react during a split-second timed task. Students were shown words and pictures on a computer screen and asked to put these in “gay” or “straight” categories. Before each of the 50 trials, participants were subliminally primed with either the word “me” or “others” flashed on the screen for 35 milliseconds. They were then shown the words “gay,” “straight,” “homosexual,” and “heterosexual” as well as pictures of straight and gay couples, and the computer tracked precisely their response times. A faster association of “me” with “gay” and a slower association of “me” with “straight” indicated an implicit gay orientation.

A second experiment, in which subjects were free to browse same-sex or opposite-sex photos, provided an additional measure of implicit sexual attraction.

Through a series of questionnaires, participants also reported on the type of parenting they experienced growing up, from authoritarian to democratic. Students were asked to agree or disagree with statements like: “I felt controlled and pressured in certain ways,” and “I felt free to be who I am.” For gauging the level of homophobia in a household, subjects responded to items like: “It would be upsetting for my mom to find out she was alone with a lesbian” or “My dad avoids gay men whenever possible.”

Finally, the researcher measured participants’ level of homophobia – both overt, as expressed in questionnaires on social policy and beliefs, and implicit, as revealed in word-completion tasks. In the latter, students wrote down the first three words that came to mind, for example for the prompt “k i _ _”. The study tracked the increase in the amount of aggressive words elicited after subliminally priming subjects with the word “gay” for 35 milliseconds.

Across all the studies, participants with supportive and accepting parents were more in touch with their implicit sexual orientation, while participants from authoritarian homes revealed the most discrepancy between explicit and implicit attraction.

“In a predominately heterosexual society, ‘know thyself’ can be a challenge for many gay individuals. But in controlling and homophobic homes, embracing a minority sexual orientation can be terrifying,” explains Weinstein. These individuals risk losing the love and approval of their parents if they admit to same sex attractions, so many people deny or repress that part of themselves, she said.

In addition, participants who reported themselves to be more heterosexual than their performance on the reaction time task indicated were most likely to react with hostility to gay others, the studies showed. That incongruence between implicit and explicit measures of sexual orientation predicted a variety of homophobic behaviors, including self-reported anti-gay attitudes, implicit hostility towards gays, endorsement of anti-gay policies, and discriminatory bias such as the assignment of harsher punishments for homosexuals, the authors conclude.

“This study shows that if you are feeling that kind of visceral reaction to an out-group, ask yourself, ‘Why?’” says Ryan. “Those intense emotions should serve as a call to self-reflection.”

The study had several limitations, the authors write. All participants were college students, so it may be helpful in future research to test these effects in younger adolescents still living at home and in older adults who have had more time to establish lives independent of their parents and to look at attitudes as they change over time.

Other contributors to the paper include Cody DeHaan and Nicole Legate from the University of Rochester, Andrew Przybylski from the University of Essex, and William Ryan from the University of California in Santa Barbara.

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Botoxifying Empathy

Posted by The Situationist Staff on March 28, 2012

From The Guardian (by Ian Tucker):

Tanya L Chartrand is a pro­fessor of psychology and neu­ro­science at the Duke Uni­versity Fuqua School of Busi­ness in North Car­olina. With David T Neal from the Uni­versity of South­ern California she re­cently pub­lished a paper enti­tled “Embod­ied Emotion Perception: Amplifying and Damp­ening Facial Feedback Modulates Emotional Perception Accuracy”, which found that us­ing Botox – a neu­rotoxin injected into muscles to reduce frown lines – reduces a per­son’s ability to empathise with oth­ers.

It wouldn’t surprise people to hear that it’s diffi­cult to tell what the Botoxed are feel­ing, but your study found that the Botoxed have lit­tle idea what we are feel­ing?

Yes, we always as­sume that you can’t tell what the Botoxed people are feel­ing because their faces are somewhat par­alyzed and can appear frozen, but what is less intuitive is that be­ing injected with Botox impairs their ability to under­stand what oth­er people around you are feel­ing.

To demonstrate this you asked women to look at photographs of people’s eyes and match them to human emotions…

Yes, it’s called the “Reading the mind in the eyes test“, and it’s sometimes giv­en to people on the autism spectrum. The people who had a Botox treat­ment in the pre­vi­ous two weeks were not as accurate as our con­trol group, who had been treated with Restylane – a skin filler – whose results were similar to untreated adults.

Why did you choose a con­trol group who had used filler, rather than a random group?

We wanted to match the two groups on ev­ery­thing we could except that one had the paralys­ing agent and the oth­er hadn’t. The Restylane group are demo­graph­ically similar to the Botox group – in terms of age and gender, socio-eco­nom­ic status, and had the same concerns with looking good. So if we got a random group of people who would nev­er have one of these cosmet­ic procedures then they could differ in a lot of oth­er ways. This way we made sure that we were just isolating the fact that Botox is

the cause.

The study talks about “embod­ied cog­nition” – could you explain?

This is the idea that the way we think and feel is grounded in our bod­ies. The way we under­stand oth­ers’ emotions is to expe­ri­ence those emotions our­selves. We do this with facial micro-mimicry. So if you are winc­ing in pain I im­me­diately do a micro-wince, and that sends signals to my brain that this per­son is expe­ri­enc­ing pain, and by expe­ri­enc­ing it my­self I now under­stand what you are go­ing through.

So Botox messes with our embod­ied cog­nition?

Yes, it’s interfering with that first step, which is mimicking facial ex­pres­sions and that’s what sets the whole thing off. If you can’t mimic some­one’s wince, your brain isn’t go­ing to be sent the same message – that this per­son is expe­ri­enc­ing pain – so you end up not be­ing as accurate and not re­ally under­standing the emotion.

If your empa­thy skills are inhib­ited by Botox what out­comes might that have for your day-to-day life?

My collab­orator, David Neal, was initially inter­ested in looking at the consequences for romantic relation­ships. Say if you’re married, you get Botox and then if you are not able to under­stand whatyour partner is feel­ing any more, it could lead to romantic dissatisfaction. We needed to see the ba­sic ef­fect before looking at some downstream consequences for marital satisfaction. This is maybe what we will study next.

So some­one could have Botox to look better, say for go­ing on dates, but then they find there’s no “connection”…

Absolutely. The irony is that having Botox to look better and be more attractive may make you less attractive in some ways, because you’re not empathis­ing with oth­ers so well.

So are the ben­efits of Botox overrated?

I know there’s been some research showing that Botox can help people who are de­pressed feel better. So I wouldn’t want to say there aren’t some pos­itive ben­efits people gain from feel­ing better about them­selves, feel­ing more attractive, feel­ing younger, but this is one neg­ative to point out to people. Some people will think, “Fine, I’d rather not empathise.” It’s not like Botox makes you completely un­able to under­stand any emotions in oth­ers, but it def­i­nitely reduces your capacity to under­stand those emotions.

The idea for the study came from a paper that said long and happily married couples began to resemble

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The Financial Situation of Empathy

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Howard Gardner Speaks at Harvard Law School on Wednesday

Posted by The Situationist Staff on March 19, 2012

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The Situation of Self-Regulation

Posted by The Situationist Staff on March 9, 2012

From :

Roy F Baumeister visits the RSA to explain why willpower and self-control is one of the most important aspects of individual and societal wellbeing.

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Posted in Emotions, Life, Positive Psychology, Social Psychology, Video | Tagged: , , , , | 1 Comment »

The Situation of Ability

Posted by The Situationist Staff on March 8, 2012

From Scott Barry Kaufman‘s Huffington Post post (1/9/12):

A bulk of research shows that when people are put in situations where they are expected to fail, their performance does plummet. They turn into different people. Their head literally shuts down, and they end up confirming the expectations. When they’re expected to win, their performance shoots back up. Same person, difference expectations.

In recent years, this phenomenon has been studied in a variety of high-stakes testing situations. One area that has received a lot of attention is in the domain of mental rotation. Out of all the gender differences in cognition that have been reported in psychological literature, 3D mental rotation ability takes the cake. While it’s true that there’s more variability within each gender than across genders, the differences on average between males and females on mental rotation tasks are notably large, in some cases as much as a full standard deviation. (That’s a big difference.)

Psychologists have been trying for years to figure out what factors are causing this difference. And there have been no shortage of speculations, ranging from purely biological explanations, to purely environmental factors, to middle-ground psychobiological views. While a number of different factors surely play a role, recent research suggests that the difference in performance may not have to do so much with actual ability, but perceptions of that ability.

People are aware of the stereotype that females have less aptitude at math and spatial skills than men. In fact, in one study almost half of the female participants endorsed this stereotype. This awareness matters. When asked to imagine themselves as a stereotypical male, females perform much better on a mental rotation task than when they are not given such an instruction. Additionally, when women are asked to report their gender before taking a mental rotation test, they perform much worse on the test than if they identify themselves as a “private college student.” This finding has been explained by “stereotype threat” — the tendency for members of a negatively stereotyped group to underperform on tasks relevant a culturally salient stereotype. According to this account, having females report their gender before taking the mental rotation task makes the cultural stereotype more salient to them, thus causing performance-reducing anxiety.

It’s intriguing how easily these effects can be nudged, for both males and females. In another important study, both men and women completed a test of mental rotation, and were then either informed that men do better on the task, or women do better on the task. The same participants then took another test of mental rotation. Women performed significantly worse after being told men do better on the task, whereas women who were told that women do better on the task performed significantly better at the very same task. Similarly, men performed better after being told that men are better at the task and performed worse after being told that women are better at the task. What we believe is true matters. To a very large extent, our beliefs create our own reality.

But what’s the psychological mechanism at play here? Some stereotype threat researchers have proposed that confidence is playing a key role here. Perhaps the stereotype threat is impacting confidence, and it is this decrease in confidence that is impacting performance. To test whether confidence explains the gender difference in mental rotation performance, Zachary Estes and Sydney Felker conducted four recent experiments. They administered the most common test of mental rotation, the Mental Rotations Test (MRT). In this test, participants are presented with one standard figure and four alternative figures. Two of the alternative figures are rotated versions of the standard figure, whereas the other two are mirror images of the standard figure. Here’s an example:

2011-12-16-Figure165.png

Their findings are quite striking. First it should be noted that confident people, regardless of their gender, tended to be more accurate. So confidence matters for everyone. They did find statistically significant gender effects though. Consistent with prior research, males on average were more confident and more accurate than women on the mental rotation test. Note these are only averages, there were women who were more confident and performed better than men. At any rate, when confidence was taken into account, the gender difference in mental rotation scores almost completely evaporated. This is quite impressive, considering there are very few studies showing that one variable can completely account for this very large gender difference.

Of course, it’s still not super clear whether it’s really confidence, and not mental rotation ability, that is causing the gender difference in mental rotation performance. To get to the bottom of this, the researchers manipulated confidence, keeping everything else the same. The way they manipulated confidence was quite clever. The way the task is typically administered, participants can omit responses. Research does show that females tend to offer fewer responses than males on the Mental Rotations Task. The researchers wondered whether the possibility of omitting responses makes confidence an important factor in performing on the task. When participants aren’t required to respond, their confidence becomes relevant to the task, but when participants are required to respond, confidence should have less of an effect on performance since the person doesn’t have to evaluate their confidence on each trial.

To test this possibility, one group took the Mental Rotations Test, but were allowed to omit trials whenever they wanted. In contrast, another group was required to respond on every single trial. While they found the typical gender difference using the standard instructions, males and females did not differ from each other when they were required to give an answer on each trial. These findings support the idea that the gender differences on this task is specifically related to confidence, not ability. Once participants were again required to rate their confidence levels on each trial, a gender difference once again emerged on the task.

Finally, the researchers manipulated confidence prior to the experiment. First they had participants complete a difficult line judgment task. Performance on this task was near chance for both males and females. After completing the task, participants were randomly told either that their performance was above average or it was below average. Then, participants completed the Mental Rotations Task. Regardless of gender, those who were told that their performance on the line judgement task was above average performed better on the mental rotation task than those who were told they performed below average on the task. As they found in their prior studies, males on average outperformed females on the Mental Rotation Task. However, there was no difference in performance between females in the higher confidence group and males in the low confidence group.

Taken together, the researchers conclude that “the sex difference in mental rotation appears to be a difference of performance rather than ability.” Their results are definitely intriguing since confidence explained such a large part of the gender difference in mental rotation performance. Of course, there’s probably no one single cause of the sex difference in mental rotation ability. As the researchers note, few investigations combine multiple levels of analysis. This integration is important.

One potential area of integration is working memory. Working memory reflects the ability to store information in your mind while simultaneously processing or transforming other information. A few years back, I conducted a study that found that spatial working memory, but not verbal working memory, explained the gender difference in spatial ability. I thought these findings were really interesting, as it suggested that the cause of the gender difference was very specific to the storage of spatial information while processing other information, but was not generalized to more general working memory resources. The researchers of the current study cite my study, and speculate that confidence may be related to working memory. I find this suggestion a real possibility. Research does show that stereotype threat reduces the working memory resources available for solving the task at hand. Perhaps many of us — male and female alike — when faced with threatening situations, have decreased confidence, which then lowers the working memory resources specific to the task at hand.

So what can we do as a society to give people more of a chance to display their true colors? The researchers offer the following advice:

Potentially effective methods for achieving this outcome include rejecting the negative stereotype that women have poor spatial skills, encouraging women to view spatial skills as learnable, encouraging females to engage in more spatial tasks, and providing positive feedback when they do so.

Sensible advice, but I think this is sensible advice for just about everyone — male and female — and for every form of ability — math, English, artistic, musical, whatever. So much research now shows the importance of mindset, self-belief and confidence on performance. I look forward to more research that integrates multiple levels of analysis.

So many important questions are still left to answer. What does confidence buy you? . . .

Read the rest of the post (with links) here.

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Image from Trystan.org.

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Dan Gilbert at HLS on The Situation of Good Decisions – Another Version

Posted by The Situationist Staff on February 26, 2012

From the Harvard Law Website (Jill Greenfield):

There is a simple method for making decisions, from trivial to life changing, that most people find easy to understand but impossible to follow. In a talk entitled “How To Do Precisely the Right Thing At All Possible Times,” Daniel Gilbert, Professor of Psychology at Harvard University, author of “Stumbling on Happiness,” and host of the PBS television series “This Emotional Life,” discussed research in psychology, neuroscience and behavioral economics that explains why it is indeed possible, yet incredibly difficult, to do the right thing at all possible times.

Gilbert’s talk was sponsored by the Living Well in the Law program at Harvard Law School, which endeavors to complement the teaching of the skills and substance of the law with attention to and development of each student’s sense of purpose as both a professional and a person.

Gilbert explained that our own minds thwart our attempts to make good decisions because our brains evolved to function in a world very different from the one we live in today, one in which decisions were limited to finding a mate and living in small communities, not purchasing long-term care insurance or making other complex decisions.

“We’re on an ancient vessel and can’t evolve quickly enough, but we’re not stupid,” Gilbert said. “The way we got to the moon wasn’t through intuition—we used science and disciplined rational thinking. We can use the same approach to make any kind of personal decision. The question isn’t whether we know how to do precisely the right thing at all the right times. The question is whether we will actually use what we know.”

He said that it should be simple to make a decision—all we need to do is multiply the odds of getting what we want by the value of getting it. But people make two classes of errors when trying to make decisions: errors in odds and errors in value.

Gilbert discussed the psychological phenomena leading to errors in odds, including the imaginability error and the optimism bias. We miscalculate the odds of a particular outcome because the imaginability error causes us to calculate odds based on how easy it is to bring something to mind. For example, people overestimate the odds of dying in a tornado or from using fireworks because those deaths make headlines, while they underestimate the odds of dying by drowning or from asthma, which are in reality far more common. The optimism bias, on the other hand, is simply attributed to the fact that we’re wildly optimistic about the odds of getting what we want, he said. Together, the imaginability error and the optimism bias distort our ability to anticipate odds of a particular outcome.

“The optimism bias occurs because, when you practice doing things, they become easier to do,” Gilbert said. “Motivational speakers tell you to practice thinking about success and not even let thoughts of failure cross your mind. If you just keep thinking about how your plans will work without being willing to entertain equally how they’re not going to work, success becomes easier and easier for you to imagine, and thus the imagineability error is at play. We practice thinking about success so much that it’s inevitable that we’ll overestimate the likelihood that it’s going to happen.”

Calculating how happy we’ll be if we actually achieve the outcome we want—the value of that outcome—is even more difficult. Anticipating value is so difficult because every form of judgment works by comparison, Gilbert explained. To illustrate that point, he used a decision very familiar to law students—deciding between two job offers. Job 1 offers a salary of $100,000, but everyone else at that firm will earn $105,000. The salary for Job 2 is $90,000, but everyone else will earn $85,000. Gilbert said that most study participants respond that Job 2 will make them happier because, although they’ll make less money, they won’t feel underpaid. But for that to be the right decision, one who chooses Job 2 must then walk around all day in that new job thinking about how wonderful that extra $5,000 is. In reality, people will not spend time making that comparison once they dive in and start the job.

“You forget about the setup. The comparison you make when determining the value of getting what you want is no longer the comparison you make once you get it, so it bedevils your attempt to make a good decision,” Gilbert said.

He warned that there is really nothing we can do to ensure that we make the right decisions—there’s no pill we can swallow, class we can take, or book we can read that will prevent us from making these errors in odds and value because they’re simply so natural to us.

“How can you do the right thing at all possible times? You probably can’t,” he said. “The best thing you can do is to catch yourself making these errors and know to watch out for them. Ask if yesterday’s price really matters today, or if today’s comparison will really matter tomorrow. We can stop ourselves not from making errors, but from completing errors.”

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The Situation of First Impressions

Posted by The Situationist Staff on February 25, 2012

From The Heroic Imagination Project:

A practical demonstration of the speed at which impressions are made and how difficult they can be to change. Three women go into a job interview, with the interviewer secretly providing live information about her impressions of the applicants.

Sample of related Situationist Posts:

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Dan Gilbert at HLS on The Situation of Good Decisions

Posted by The Situationist Staff on February 23, 2012

From the Harvard Gazette:

To take a gratifying, low-paying job or a well-paid corporate position, to get married or play the field, to move across the country or stay put: The fact that most people face such choices at some point in their lives doesn’t make them any easier. No one knows the dilemma better than law students, who are poised to enter a competitive job market after staking years of study on their chosen field.

When faced with a tough choice, we already have the cognitive tools we need to make the right decision, Daniel Gilbert, professor of psychology at Harvard and host of the PBS series “This Emotional Life,” told a Harvard Law School (HLS) audience on Feb. 16. The hard part is overcoming the tricks our minds play on us that render rational decision-making nearly impossible.

Gilbert’s talk, titled “How To Do Precisely the Right Thing at All Possible Times,” was part of Living Well in the Law, a new program sponsored by the HLS Dean of Students Office that aims to help law students consider their personal and professional development beyond the fast track of summer associate positions and big-law job offers.

There is a relatively simple equation for figuring out the best course of action in any situation, Gilbert explained: What are the odds of a particular action getting you what you want, and how much do you value getting what you want? If you really want something, and you identify an action that will make it likely, then taking that action is a good move.

Unfortunately, Gilbert said, “these are also the two ways human beings screw up.”

First, he said, humans have a hard time estimating how likely we are to get what we want. “We know how to calculate odds [mathematically], but it’s not how we actually calculate odds,” he said.

We buy lottery tickets, because we “never see interviews with lottery losers.” If every one of the 170 million losing ticket holders were interviewed on television for 10 seconds apiece, we’d be having the image of losing drilled into our brains for 65 straight years, he said.

“When something’s easy to imagine, you think it’s more likely to happen,” he said.

For example, if asked to guess the number of annual deaths in the United States by firework accidents and storms versus asthma and drowning, most people will vastly overestimate the former and underestimate the latter. That’s because we don’t see headlines when someone dies of an asthma attack or drowns, Gilbert said. “It’s less available in your memory, but it is in fact more frequent.”

Then there’s the fact that we’re prone to irrational levels of optimism, a pattern that has been documented across all areas of life. Sports fans in every city believe their team has better-than-average odds of winning; the vast majority of people believe they’ll live to be 100.

A study of Harvard seniors, Gilbert gleefully reported, showed they on average believed they’d finish their theses within 28 to 48 days, but most likely within 33 — “a number virtually indistinguishable from their best-case scenario.” In reality, they complete their theses within 56 days on average.

Still, he said, calculating our odds of success is actually the easy part. “What’s really hard in life is knowing how much you’re going to value the thing you’re striving so hard to get,” he said.

When we consider buying a $2 cup of coffee at Starbucks, for example, we don’t compare the satisfaction of a morning caffeine jolt against the millions of other things we could purchase for $2. Rather, we compare the value of that cup of coffee against our own past experiences. If the same coffee only cost $1.50 yesterday, we might balk at paying $2 for it today.

“One of the problems with this bias, this tendency to pay attention to change, is that it’s hard to know if things really did change,” he said. “Whether things changed is often in the eye of the beholder.

“It turns out that every form of judgment works by comparison,” he said. “People shop by comparison.” Unfortunately, our comparisons are easily manipulated, and comparing one option with all other possible options is an impossible task.

Real estate companies, for example, show potential buyers “set-up properties,” rundown fixer-uppers that they actually own, to lower their clients’ expectations for houses that are actually for sale.

In his own lab, Gilbert’s research team had two groups of college students predict how much they would enjoy eating a bag of potato chips. The group that sat in a room with chocolates on display predicted they’d enjoy the chips less, while the second group — stuck in a room with the chips and a variety of canned meats — predicted much higher enjoyment of the salty snack.

But when the students rated their enjoyment of the chips while they were eating them, those differences disappeared. While their previous visual judgment was tainted by comparison, their judgment of the actual taste was not.

“The comparisons you make when you’re shopping are not the ones you’ll make after you’ve bought,” Gilbert said.

The human mind evolved to deal with different dilemmas than the ones we face today, Gilbert explained. Our ancestors weighed short-term consequences to ensure their survival, evolving a snap-judgment process that often serves us poorly when making long-term decisions such as buying a home, investing in the stock market, or making a cross-country move.

The brain “thinks like the old machine it is,” Gilbert said. “We are in some sense on a very ancient vessel, and we are sailing a very ancient sea.”

Still, he told his audience, we have the ability to overcome these evolutionary roadblocks to self-aware, smart decision-making, as long as we acknowledge our biases.

“We’ve been given that gift,” Gilbert said. “The question is, will we use it?”

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The Big Game: What Corporations Are Learning About the Human Brain

Posted by Adam Benforado on February 5, 2012

This post was originally published on February 4, 2007.

Superbowl XLI

As I stake out my position on the couch this evening – close enough to reach the pretzels and my beer, but with an optimal view of the TV – it will be nice to imagine that the spectacle about to unfold is a sporting event.It shouldn’t be too hard: after all, there on the screen will be the field, Brian Urlacher stretching out his quads, Peyton Manning tossing a football, referees in their freshly-starched zebra uniforms milling about.Yes, I’ll think to myself, this has all the makings of a football game.

How foolish.

The Super Bowl isn’t about sports; it’s about making money.And with 90 million or so viewers, there is a lot of money to be made.

With CBS charging an estimated $2.6 million for each 30-second advertising spot, it’s no surprise that corporations don’t mess around with guessing what the most effective approach will be for selling their products.They call in the scientists.brain-on-advertising.jpg

For the second year in a row, FKF Applied Research has partnered with the Ahmanson-Lovelace Brain Mapping Center at the University of California, Los Angeles, to “measure the effect of many of the Super Bowl ads by using fMRI technology.”The research involves “track[ing] the ads on a host of dimensions by looking for activity in key parts of the brain areas that are known to be involved in wanting, choosing, sexual arousal, fear, indecision and reward.”As the FKF website explains, why this research is useful to Fortune 100 companies is that it

shows clearly that what people say in focus groups and in response to poll questions is not what they actually think, feel and do. fMRI scans using our analytical methods allow us to see beyond self report and to understand the emotions and thoughts that are driving (or impeding) behavior.

Looking beyond the spoken word provides immense and actionable insights into a brand, a competitive framework, advertising and visual images and cues.

As it turns out, “brand” lives in a particular place in the human brain:

[W]hen [FKF] did an academic study on the impact of iconic brands, such as Pepsi and Coke and McDonalds, [they] found that the same part of the brain lit up over images of sports logos – say, for the NBA or NFL. There is a clear connection in the human brain between the anticipation of eating that you get from, say, the Coke logo and with the NBA logo.

nfl-coke-logos.jpg

For someone like me, who has always wondered why I feel so hungry reading the sports page, this is interesting stuff.For a corporate CEO, this is extremely interesting – and actionable – stuff.For everyone else . . . this is a reason to be concerned.

Corporations are using science to figure out how our brains work so they can sell more products and what they are finding is that our brains don’t work the way we think they do.

Anticipating this worry, FKF has an Ethics tab on its website:

We are committed to the highest level of ethical behavior in conducting our work. We are determined to be diligent in carving out a new field, and being a leader and advocate in ensuring the best interests of our subjects, the public, and our clients are protected. . . . We believe that wide dissemination about how people make decisions will empower all concerned – both consumers and purveyors of information. Such information, freely discussed in a democracy, will allow us to understand better how marketing is affecting us, discredit manipulation, promote communication, and help illuminate a process that fundamentally shapes the lives of human beings.

Sounds good – in fact, it sounds like situationism, and I have no reason to think that the founders of FKF, or the university scientists with whom they work, aren’t upstanding citizens with good moral compasses.It’s just that I’m still uneasy.

Corporations don’t exactly have a good track record when it comes to learning counterintuitive information about human decision making and then using it responsibly.Rather, the best approach for maximizing shareholder profit is to discover some seemingly-illogical detail about the human brain, use that knowledge to sell more widgets, and then convince the public that their naïve (and incorrect) beliefs about how they make choices are, in fact, correct.

Take big tobacco: as Jon Hanson and others have documented, after figuring out that nicotine was addictive and could compel people to buy marlboro-sm.jpgMarlboros, cigarette companies made a concerted effort to both up nicotine concentrations in their products and convince people, through advertising, that they were rational actors who were not easily manipulated.From the perspective of an entity that is charged, through our legal rules, with making money (and not with doing social good), it makes little sense to alter peoples’ situations to get them to be better consumers and then tell them that you are doing it and that it matters.

Why, that would be as silly as announcing a weak-side blitz to the quarterback before the play.Sure, it would be the nice, ethical thing to warn decent gentlemen like Manning and Rex Grossman of the imminent threat, but it’s not part of the game we’ve developed.Football is a game where you can get blind-sided.

As corporations and our brains make certain, so is watching football.

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(To read about the results of a brain-scan study of men and women watching the 2006 Super Bowl by UCLA neuroscientist Marco Iacobini, click here. To listen to a recent one-hour NPR (On Point) program on “The Changing World of Advertising,” click here.)

Posted in Emotions, Entertainment, Food and Drug Law, Implicit Associations, Life, Marketing, Situationist Sports | 4 Comments »

The Financial Situation of Empathy

Posted by The Situationist Staff on December 24, 2011

From UC Berkeley News Center:

Emotional differences between the rich and poor, as depicted in such Charles Dickens classics as “A Christmas Carol” and “A Tale of Two Cities,” may have a scientific basis. Researchers at the University of California, Berkeley, have found that people in the lower socio-economic classes are more physiologically attuned to suffering, and quicker to express compassion than their more affluent counterparts.

By comparison, the UC Berkeley study found that individuals in the upper middle and upper classes were less able to detect and respond to the distress signals of others. Overall, the results indicate that socio-economic status correlates with the level of empathy and compassion that people show in the face of emotionally charged situations.

“It’s not that the upper classes are coldhearted,” said UC Berkeley social psychologist Jennifer Stellar, lead author of the study published online on Dec. 12 in the journal, Emotion. “They may just not be as adept at recognizing the cues and signals of suffering because they haven’t had to deal with as many obstacles in their lives.”

Stellar and her colleagues’ findings challenge previous studies that have characterized lower-class people as being more prone to anxiety and hostility in the face of adversity.

“These latest results indicate that there’s a culture of compassion and cooperation among lower-class individuals that may be born out of threats to their wellbeing,” Stellar said.

It has not escaped the researchers’ attention that the findings come at a time of rising class tension, expressed in the Occupy Wall Street Movement. Rather than widen the class divide, Stellar said she would like to see the findings promote understanding of different class cultures. For example, the findings suggest that people from lower socio-economic backgrounds may thrive better in cooperative settings than their upper-class counterparts.

“Upper-class individuals appear to be more self-focused, they’ve grown up with more freedom and autonomy,” she said. “They may do better in an individualist, competitive environment.”

More than 300 ethnically diverse young adults were recruited for the UC Berkeley study, which was divided into three experiments that used three separate groups of participants. Because all the volunteers were college undergraduates, their class identification – lower class, lower middle class, middle class, upper middle class or upper class – was based on parental income and education.

In the first experiment, 148 young adults were rated on how frequently and intensely they experience such emotions as joy, contentment, pride, love, compassion, amusement and awe. In addition, they reported how much they agreed with such statements as “When I see someone hurt or in need, I feel a powerful urge to take care of them,” and “I often notice people who need help.” Compassion was the only positive emotion reported at greater levels by lower-class participants, the study found.

In the second experiment, a new group of 64 participants viewed two videos: an instructional video on construction and an emotionally charged video about families who are coping with the challenges of having a child with cancer. Participants showed no differences while watching the “neutral” instructional video, and all reported feeling sad in response to the video about families of cancer patients. However, members of the lower class reported higher levels of compassion and empathy as distinct from sorrow.

The researchers also monitored the heart rates of participants as they watched the neutral and emotionally charged videos. Lower-class participants showed greater decreases in heart rate as they watched the cancer family video than upper-class participants.

“One might assume that watching someone suffering would cause stress and raise the heart rate,” Stellar said. “But we have found that, during compassion, the heart rate lowers as if the body is calming itself to take care of another person.”

Finally, a new set of 106 participants was randomly divided into pairs and pitted against one another in mock interviews for a lab manager position. To further raise the stress level in interviews, those who performed best were to win a cash prize. Post-interview reports from the participants showed that the lower-class interviewees perceived their rivals to be feeling greater amounts of stress, anxiety and embarrassment and as a result reported more compassion and sympathy for their competitors. Conversely, upper-class participants were less able to detect emotional distress signals in their rivals.

“Recognizing suffering is the first step to responding compassionately. The results suggest that it’s not that upper classes don’t care, it’s that they just aren’t as good at perceiving stress or anxiety,” Stellar said.

More.

Related Situationst posts:

Posted in Abstracts, Altruism, Distribution, Emotions, Social Psychology, System Legitimacy | Tagged: , , | Leave a Comment »

A Reminder: Smile

Posted by Adam Benforado on December 11, 2011

Your mom was right: turn that frown upside down.

She may not have had science to back up her suggestion, but Ron Gutman does (watch the video above)!

A number of studies in Gutman’s short talk may be familiar to readers, but putting them altogether in a nice little package is the payoff here.

Related Situationist posts:

Posted in Emotions, Positive Psychology, Video | Tagged: | Leave a Comment »

John Bargh on Situational Behavioral Influences

Posted by The Situationist Staff on December 8, 2011

Situationist Contributor, John Bargh describes his remarkable research on “unsconscious behavioral guidance systems.”

Related Situationist posts:

Posted in Embodied Cognition, Emotions, Situationist Contributors, Social Psychology, Video | Tagged: , , | Leave a Comment »

The Situation of Penn State Bystanders

Posted by Jon Hanson on November 14, 2011

Many blame-laden fingers have been pointed at those who didn’t act immediately and decisively to stop the sexual atrocities that took place at Penn State.  We all know what the right thing to do was, and we are all confident that we would have done it.

But should we be?

To state the obvious, what transpired within the Penn State football system was wrong on many levels.  We know that rape is wrong, that rape should never happen, that if a rape does occur, it should be stopped from happening again.   We know that pedophilia is wrong, that using power to exploit the vulnerable is wrong, that turning a blind eye to misdeeds is wrong. Still, wrong happens.

Perhaps going forward many of us may be more likely to “do the right thing” after this media frenzy than we would have been had we never been confronted with this story.  But I’m interested in a slightly different question:  would we ourselves, in the precise situation of those we are judging, really have acted so differently?  Would we have immediately, vocally, and publicly intervened, protested, and contacted the police?

As this blog routinely highlights, for more than a half century, social psychology has been dismantling the notion that we can accurately predict our own behavior in strange situations.   The names of Solomon Asch, Stanley Milgram, and Phil Zimbardo are all familiar because of what their research reveals: We often fail where we expect we would succeed.

And yet that lesson doesn’t stick; the illusion of our own imagined heroism remains robust.  Even many of us familiar with the countless experiments illustrating the power of situation and the illusion of disposition manage to exempt ourselves from those lessons and assign blame to those who did not measure up to our standards.

We easily assign blame when they found ways to diffuse responsibility.  We see with clarity where they saw ambiguity.   We wonder how could they be so blind and so immoral and conclude that they are not like us.

To reach such a conclusion, we  place more faith in our rage than we do in the lessons of social science.  A mountain of research shows that we  have much more in common with those we judge harshly than we want to believe.  Among those similarities is the motive to see ourselves, our groups, our systems, and our world in affirming ways.  The tendency to see “them” as different and ourselves as superior is a symptom of the same nonconscious motivational force that allowed “them” to see themselves as doing enough.

We should resolve to do the right thing both when we encounter wrongdoing and when we judge others who encounter wrongdoing.  That is not only the honest and empathetic approach, it is our best hope to gird ourselves against the strong currents of our own situation.

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The following 37-minute video was assembled hastily to introduce a small group of my students to the events unfolding at Penn State.  It contains video clips that depict, among other things, the integral role that football has long played at Penn State, the legendary and iconic status of Joe Paterno at that university, the different perspectives taken of those events and of Joe Paterno, and the various ways in which public and private law and the media have shaped the coverage and the reaction to the unfolding events.  The video also includes several clips from ABC’s “What Would You Do?” series hosted by John Quiñones.  Those clips might help remind viewers of some of the ways in which we tend to overestimate our own propensity to speak up, to resist, to get involved, or to fight back and underestimate our readiness to sit on our hands, to turn away, to opt for rose-tinted spectacles, or to go with the flow.

The video, be warned, has many problems (e.g., quality, editing, organization, redundancies); it did, however, provide useful fodder for what I thought was an illuminating discussion.  Because of that, I decided to include it here in case others might find it useful.  Though credits are not included, the vast majority of the videos can be found on Youtube.

A Sample of related Situationist posts:

 

Posted in Conflict, Education, Emotions, Life, Morality, Social Psychology, Video | Tagged: , , | Leave a Comment »

A Neuroscience Perspective on the Financial Crises

Posted by The Situationist Staff on October 28, 2011

Andrew Lo recently posted his paper “Fear, Greed, and Financial Crises: A Cognitive Neurosciences Perspective” on SSRN.  Here’s the abstract.

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Historical accounts of financial crises suggest that fear and greed are the common denominators of these disruptive events: periods of unchecked greed eventually lead to excessive leverage and unsustainable asset-price levels, and the inevitable collapse results in unbridled fear, which must subside before any recovery is possible. The cognitive neurosciences may provide some new insights into this boom/bust pattern through a deeper understanding of the dynamics of emotion and human behavior. In this chapter, I describe some recent research from the neurosciences literature on fear and reward learning, mirror neurons, theory of mind, and the link between emotion and rational behavior. By exploring the neuroscientific basis of cognition and behavior, we may be able to identify more fundamental drivers of financial crises, and improve our models and methods for dealing with them.

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Download the paper for free here.

Related Situationist posts:

Posted in Abstracts, Behavioral Economics, Emotions, Neuroscience | Tagged: , , | Leave a Comment »

The Marketing Situation of Doritos (FTC Complaint)

Posted by The Situationist Staff on October 19, 2011

NPLAN filed a complaint today with the FTC today alleging that Frito-Lay has engaged in deceptive marketing to teens by disguising Doritos ads as entertainment; by collecting and using kids’ personal information in violation of its own privacy policy and without adequate disclosure about the extent and purpose of the data collection; and by engaging in viral marketing in violation of the FTC’s endorsement guidelines. Learn more about the complaint here.

These videos, which detail the advertising strategies and goals, speak for themselves.

Related Situationist posts:

For more on the situation of eating, see Situationist contributors Adam Benforado, Jon Hanson, and David Yosfion’s law review article Broken Scales: Obesity and Justice in AmericaFor a listing of numerous Situaitonist posts on the situational sources of obesity, click here.

Posted in Choice Myth, Deep Capture, Emotions, Entertainment, Food and Drug Law, Marketing, Video | Tagged: , , , | 2 Comments »

Fear and Threat in the Media

Posted by The Situationist Staff on October 3, 2011

Related Situationist posts.

Posted in Deep Capture, Emotions, Ideology, System Legitimacy, Video | Leave a Comment »

Sheldon Solomon on Ernest Becker and Terror Management

Posted by The Situationist Staff on September 17, 2011

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Related Situationist posts:

 

Posted in Emotions, Ideology, Life, Video | Tagged: , , | Leave a Comment »

The High of Dying

Posted by Adam Benforado on September 10, 2011

On my way back from North Carolina yesterday afternoon, I read several articles on the central role of mortality concerns in human social behavior.

What did I learn?

Thinking about death and personal vulnerability is a stupid thing to do on a turbulent flight right before the 10th anniversary of 9/11.

Luckily, this morning, Jaime Napier (via Facebook) provided the perfect tonic to my existential malaise:

A new article by Alexander Wutzler, Paraskevi Mavrogiorgou, Christine Winter, and Georg Juckel entitled, quite promisingly, Elevation of Brain Serotonin During Dying.

As the abstract of the article explains,

Death and dying are central events in the life of an organism, but neurobiological changes during this process are still rarely understood. Extracellular levels of serotonin, one of the phylogenetically oldest neurotransmitters, were measured continuously during dying. Serotonin levels increased threefold, while the EEG recorded simultaneously went down to a zero-line of no activity. This could be caused by the neuroprotective activity of brain serotonergic system, which subjectively makes dying easier due to the mood enhancing function of this neurotransmitter.

Posted in Emotions | Leave a Comment »

 
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