The Situationist

Archive for October 24th, 2011

Race Effects on Ebay

Posted by The Situationist Staff on October 24, 2011

Ian Ayres, Situationist Contributor Mahzarin Banaji, and Christine Jolls recently posted their paper, titled “Race Effects on Ebay” on SSRN.  Here’s the abstract.

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We investigate the impact of seller race in a field experiment involving baseball card auctions on eBay. Photographs showed the cards held by either a dark-skinned/African-American hand or a light-skinned/Caucasian hand. Cards held by African-American sellers sold for approximately 20% ($0.90) less than cards held by Caucasian sellers, and the race effect was more pronounced in sales of minority player cards. Our evidence of race differentials is important because the on-line environment is well controlled (with the absence of confounding tester effects) and because the results show that race effects can persist in a thick real-world market such as eBay.

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Download the paper for free here.

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Posted in Abstracts, Implicit Associations, Marketing, Online Experiment | Tagged: | Leave a Comment »

 
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