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The Marketing Situation of Doritos (FTC Complaint)

Posted on October 19, 2011

NPLAN filed a complaint today with the FTC today alleging that Frito-Lay has engaged in deceptive marketing to teens by disguising Doritos ads as entertainment; by collecting and using kids’ personal information in violation of its own privacy policy and without adequate disclosure about the extent and purpose of the data collection; and by engaging […]

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Posted in Choice Myth, Deep Capture, Emotions, Entertainment, Food and Drug Law, Marketing, Video | 2 Comments »

 
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