The Situationist

Sheena Iyengar on the Art of Choosing

Posted by The Situationist Staff on July 5, 2011

Situationist friend Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

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To review the hundreds of Situationist posts discussing the “Choice Myth” click here.,

 

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One Response to “Sheena Iyengar on the Art of Choosing”

  1. [...] Sheena Iyengar on the Art of Choosing – via Situationist- Situationist friend Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. [...]

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