http://thesituationist.wordpress.com/2011/05/16/the-neuro-situation-of-shopping-choices/ Wed, 19 Jun 2013 06:28:31 +0000 hourly 1 http://wordpress.com/ http://thesituationist.wordpress.com/2011/05/16/the-neuro-situation-of-shopping-choices/#comment-24279 Sun, 22 May 2011 07:10:00 +0000 http://thesituationist.wordpress.com/?p=13778#comment-24279 [...] The Neuro-Situation of Shopping Choices – via Situationist- According to neuromarketers this growing industry has the potential to significantly increase the effectiveness of advertising and marketing campaigns. They claim that neuromarketing will provide detailed knowledge about customer preferences and what marketing activities will stimulate buying behaviour, and make promotional campaigns more effective. It will be valuable in providing cues for the best place and prices in advertisements, and should cut the risk of marketing products that are doomed to fail. In the experts’ view, instead of relying on focus groups, neuromarketing offers the promise of ‘objective neurological evidence’ to inform organisations’ marketing campaigns. [...]

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