The Situationist

Table of Contents

Posted by sandraroseray on March 9, 2011

Psychology and Marketing, Volume 28, Issue 3 (March 2011)

Copyright © 2011 Wiley Periodicals, Inc., A Wiley Company

Research Articles

Autotelic need for touch, haptics, and persuasion: The role of involvement, Joann Peck, Jennifer Wiggins Johnson

The impact of 3d virtual haptics in marketing, Seung-A Annie Jin

To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product perception? Nigel Marlow, Cathrine V. Jansson-Boyd

Multisensory design: Reaching out to touch the consumer, Charles Spence, Alberto Gallace

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