From Boston Globe (by Kevin Lewis):
The Brand-Name Ego Boost:
Researchers found that using a generic (vs. brand name) product undermines self-esteem. In one experiment, university students were asked to type out a resume, ostensibly for a recruiting event. Students used an Apple iMac to type their resumes and were told that the keyboard and mouse were new. Some students, though, were told that the keyboard and mouse were generic parts — to save money. The students who used the generic keyboard reported expecting a lower salary. More . . .
Lower stress through writing:
Researchers at the University of Chicago have shown that expressive writing before a test can boost scores. More . . .
Everyone assumes that heaven is high above the ground somewhere, while hell is down below. But why can’t heaven be below us, and hell high above? According to a new study, our brains seem to automatically link elevation with goodwill. In one experiment in a mall in mid-December 2009, researchers set up Salvation Army kettles in three locations: the top of an escalator, the bottom of an escalator, and away from any escalators. Shoppers contributed more often at the top of the escalator and least often at the bottom of the escalator. More . . .
Explaining Willow and Trig:
Let’s call it the Sarah Palin effect, in honor of Track, Bristol, Willow, Piper, and Trig. A new analysis suggests that parents living on the frontier tend to give their kids unusual names. . . . These differences seem to be explained by the greater individualistic culture of the frontier. More . . .