By: Advertising By Pulling Advertising « The Situationist

Advertising By Pulling Advertising « The Situationist — Fri, 28 Jan 2011 04:03:18 +0000

[...] “You Spoke. We Ignored It,” [...]

By: Tamara Piety

Tamara Piety — Mon, 11 Oct 2010 17:55:19 +0000

Adam – They don’t really care what customers want unless those wants can be reliably transmuted into profits. So as long as the “you spoke we listened” works to create positive consumer reactions you can expect it to continue to be ubiquitous. And I think you are right that it is a version of the “control” pitch. How many products are sold with the pitch – “take back control!” ? Probably everything from laxatives, to hair color to ED drugs to antihistamines and headache remedies, prepared foods – you name it. It is clearly a popular message. The best part about this illusion of control is that consumers are similarly susceptible to suggestion that any failure of control is their own not a consequence of a relentless bombardment if sales pitches. If consumers are quick to assume full responsibility for “falling for” advertising puffing it becomes exhibit A for the advertiser to point to in saying it is not responsible, it is the consumer who shouldn’t have believed its inflated claims! Neat trick.

By: Daphne Millar

Daphne Millar — Sat, 09 Oct 2010 09:17:37 +0000

Customers say they want their views to be valued. Corporations therefore say that they value them. ” You spoke, we listened” works on the meta-level.

Comments on: You Spoke. We Ignored It.

By: Advertising By Pulling Advertising « The Situationist

By: Tamara Piety

By: Daphne Millar