The Situationist

The Situation of Touch

Posted by The Situationist Staff on July 5, 2010

From Situationist Contributor John Bargh’s ACME Lab:

Sitting in a hard chair can literally turn someone into a hardass. Holding a heavy clipboard leads to weighty decisions. Rubbing rough surfaces makes us prickly. So found researchers studying the interaction between physical touch and social cognition. The experiments included would-be car buyers who, when seated in a cushy chair, were less likely to drive a stiff bargain. The findings don’t just suggest tricks for salesman, but may illuminate how our brains develop.

“The way people understand the world is through physical experiences. The first sense they develop is touch,” said study co-author Josh Ackerman, a Massachusetts Institute of Technology psychologist. As they grow up, those physical experiences shape how people conceptualize abstract, social experience, he said. “Later on, you can do what we did — trigger different physical experiences, and produce changes in people’s thoughts.”

Published June 24 in Science, the study is the latest addition to a booming field of embodied cognition, which over the last decade has scientifically eroded the notion that mind and body are distinctly separate.

The paper was co-authored by Yale University psychologist [and Situationist Contributor] John Bargh. His group is especially interested in touch, which is one of the first senses to develop.

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You can read more in Wired, Discover, and Boston Observer.  You can also listen to John Bargh interviewed by NPR on Science Friday.

For a sample of related Situationist posts, see “Embodied Rationality,”The Embodied Cognition Bonanza!,” The Embodied Situation of Metaphors,” Our Metaphorical Situation,” The Situation of Metaphors,” “Bargh and Baumeister and the Free Will DebatePart I & Part II” “The Situation of Body Temperature,” Social Psychology and the Unconscious: The Automaticity of Higher Processes,” “Unclean Hands,” “The Body Has a Mind of its Own,” Ideology Shaping Situation, or Vice Versa?,” “The Situation of Snacking,” “The Situation of Imitation and Mimickry,” and The (Unconscious) Situation of our Consciousness – Part I, Part II, Part III, & Part IV.”

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