Comments on: Situational Branding Effects http://thesituationist.wordpress.com/2009/07/14/situational-branding-effects/ Thu, 23 May 2013 19:48:55 +0000 hourly 1 http://wordpress.com/ By: Mickey Lonchar http://thesituationist.wordpress.com/2009/07/14/situational-branding-effects/#comment-15224 Wed, 22 Jul 2009 23:06:34 +0000 http://thesituationist.wordpress.com/?p=7409#comment-15224 In his latest book “Buy*ology,” author Martin Lindstrom presents the results of a three-year neuromarketing study where consumers’ brains were analyzed during exposure to a variety of brand images. Among his conclusions: product placement does not work.

In regard to your suggestions that “perhaps marketers should look at product placement instead of television advertising,” do you have any studies that show this may be effective or that contradict the findings of Lindstrom and his team?

]]> By: Subliminal messaging may not qualify as an Thaler-Sunstein approved nudge, but it can nudge you « Nudge blog http://thesituationist.wordpress.com/2009/07/14/situational-branding-effects/#comment-15171 Fri, 17 Jul 2009 01:55:05 +0000 http://thesituationist.wordpress.com/?p=7409#comment-15171 [...] Situationist links to an interesting study by a pair of Duke researchers who placed hidden Apple and IBM logos [...]

]]>