Comments on: The Changing Face of Marketing? http://thesituationist.wordpress.com/2009/05/15/the-changing-face-of-marketing/ Fri, 24 May 2013 09:25:08 +0000 hourly 1 http://wordpress.com/ By: Buddhist Marketer » Blog Archive » Marketing Is Still Marketing http://thesituationist.wordpress.com/2009/05/15/the-changing-face-of-marketing/#comment-16038 Thu, 31 Dec 2009 17:29:31 +0000 http://thesituationist.wordpress.com/?p=6680#comment-16038 [...] Benforado (who, as 0Y1, I will attempt to be gentle with in this post) recently posted “The Changing Face of Marketing?” at The Situationist.  In it, he reflects on a perceived shift in marketers’ lead [...]

]]> By: tamara http://thesituationist.wordpress.com/2009/05/15/the-changing-face-of-marketing/#comment-14779 Wed, 20 May 2009 19:59:19 +0000 http://thesituationist.wordpress.com/?p=6680#comment-14779 Good for you Adam in bringing this up in Corporations. I do so as well. This is a very important issue for those (including those in corporations) concerned about the environment or consumer protection. It may be one of the defining issues of this century. I do wonder what the person who identified him(her?)self as having “actual marketing experience” meant by “typical academic.” I read the professional marketing literature and news and unless this is all for the benefit of outsiders your post reflects much of what what advertising and public relations professionals are themselves talking about on O’Dwyers, Advertising Age, etc. And marketing professionals without actual legal training may not be aware of how law operates in this area. You raise good issues.

]]> By: Marketing Revolution? | justme http://thesituationist.wordpress.com/2009/05/15/the-changing-face-of-marketing/#comment-14773 Wed, 20 May 2009 10:06:28 +0000 http://thesituationist.wordpress.com/?p=6680#comment-14773 [...] Revolution? Filed under: The Situationist; Tagged as: Emotions, Marketing, The Situationist In a previous post I discussed a recent marketing trend towards advertising corporate responsibility and emphasizing [...]

]]> By: Revolution? « The Situationist http://thesituationist.wordpress.com/2009/05/15/the-changing-face-of-marketing/#comment-14760 Tue, 19 May 2009 04:05:58 +0000 http://thesituationist.wordpress.com/?p=6680#comment-14760 [...] The Changing Face of Marketing? [...]

]]> By: arunrafi http://thesituationist.wordpress.com/2009/05/15/the-changing-face-of-marketing/#comment-14747 Sat, 16 May 2009 05:53:35 +0000 http://thesituationist.wordpress.com/?p=6680#comment-14747 Tough times do make companies behave strangely.Why are the companies behaving this way?
Simple – connect with the consumer.try reaching out the consumer in different ways through social platforms.consumers have a higher chance of remembering you and hence you have a higher probability of selling your product.SELLIN YOUR PRODUCT!That is the end of all means.
Nothing new.Just that the companies are being more vocal about it.
They want to connect with the consumer or atleast put up a facade of doing so and making a connect.
We all know how much the companies really care about a good world.good green world.Such an overblown concept.
It is not a marketing fad.It is not the in-thing.It is the-essential-thing for companies to differentiate from its competitors apart from their product features.

Although i agree that the starbucks ad is so not 2009 and a waste of ad space.

Regards
Arun Rafi

]]> By: Someone With Actual Marketing Experience http://thesituationist.wordpress.com/2009/05/15/the-changing-face-of-marketing/#comment-14740 Fri, 15 May 2009 16:45:16 +0000 http://thesituationist.wordpress.com/?p=6680#comment-14740 I am really not trying to respond to this while muttering “typical academic” under my breath.

]]> By: Lilian Nattel http://thesituationist.wordpress.com/2009/05/15/the-changing-face-of-marketing/#comment-14728 Fri, 15 May 2009 00:19:45 +0000 http://thesituationist.wordpress.com/?p=6680#comment-14728 I think it doesn’t much matter, as long as they act in accordance with what they say and it isn’t just so much ad fluff.

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