The Situationist

Gender Images and Implicit Attitudes

Posted by The Situationist Staff on April 27, 2008

A new study from three social psychologists at the University of Granada in Spain examines how our minds categorize implicit attitudes about the two genders. Soledad de Lemus Martín, Miguel Moya Morales, and Juan Lupiáñez Castillo studied how an image of man connects to implicit attitudes relating to competence, while an image of a woman tends to relate to those relating to social skills.

A news story on the study further summarizes the study’s findings. Below we excerpt a portion of the story.

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[W]hen we see someone in a concrete social context, the qualities associated with competence (efficacy, motivation, intelligence and their antonyms) are more activated when we judge men or women in their traditional roles (the man in an office as a leader and the woman as a housewife). However, the qualities related to sociability (kindness, understanding, sensibility and their antonyms) are notably more activated in counter-stereotype contexts (a man doing the housework and a woman as a leader).

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For the rest of the story, click here. For other Situationist posts relating to gender and psychology, click here.

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