I believe Dove is just a brand trying to make money, using all smart tactics possible, and, if it was necessary to attack a younger audience, then so it did. I do agree, though regarding the Axe subject. Though they’re funny, they represent, first, the completely machist society that can’t let go of the thought that just any guy can(and has to) get the “perfect”(on the outside) woman. It’s ridiculous that Dove has an anti-stereotype campaign, and one that reinforces stereotypes.

Beauty is considered, by most, in the end, to be something that comes from within, but, we all live in a shallow society, led by people like Paris Hilton, supposedly pretty, but a repulsive, egotistical brat.

BTW, I find it oddly disturbing, that Dove flaunts its beauty campaign so proudly, when it is a company that tests its products on animals, something that to many means nothing, but results proof of their own “inner beauty”.

You know, I was wondering that too Natalie, until I realized as I looked around me in Japan, that most Asian women would look incredibly slender next to the women in this ad. As many of you already say that these women are too slender AS IS, I think adding an Asian woman would have just looked like they were re-inforcing the “slender” ideal. The Asian man next to me took one look at the women in this ad and said, “Wow, they are VERY fat, ne?” and smiled. Interestingly enough he meant it as a good thing.

But then again, the attack on the Axe ads is pointing at the hypocrisy of the company who sells both the impossible beauty standard AND the campaign agains that said beauty standard.

I’m also not one of the women who go around screaming that the publicity is putting a lot of pressure on me. I have a BMI of 35,2 and I don’t hate models. They’re not to blame that I’m fat. They never tied me to a chair and force fed me. They never looked down on me from an outdoor and said “I’m way better than you.”, I usually get a “this lingerie is sexy!” or something like that.

I’d love to kiss your feet for this post, man! I found out about it while googling for dove ads as research for a post on my blog against such campaign! My first reaction to the very first Dove ad I saw on “real beauty” (some cream against cellulitis) was a big grin and a “nicely plaid…”. Not surprisingly, the Dove had a profit of +600% that year! What really is ingenious is how Dove picks up the only thing harder to find than a very thin girl – which is a fat girl with no cellulitis – and manages to throw sand in the eyes of so many cellulitis-troubles women into buying their products. Because these women feel flattered and don’t realize that just like in an ad for cellulitis products with a skinny model whose legs never seen celullitis her whole life, the legs of those “fat” models also never seen celullitis once in their whole lives, and it was not thanks to Dove that they got rid of something they never had!

And then it just went on and on and on and I could kill Dove, because more than selling “Real beauty”, the slogans made it look like a campaign more like “Lookit us! We’re so cool because we don’t use skinny women!”. Dove makes a video about photoshopping in ads and tries to make us believe that every pretty ad-face is a photoshopped regular face, like I’m that naive! And like there are no natural pretty faces but the ones on their campaigns. Dove photoshops every picture too – fat chicks with no stretchmarks? Why, that’s even rarer than fat chicks with no cellulitis!

Anyway, I’m saving further rants for my blog entry and leave you here a big kudos! I will defenitely mention this post on my blog!